Restaurant Consulting

We build restaurants that last

From concept to opening day and beyond — strategic consulting for hospitality businesses ready to grow with intention.

Start a conversation See our work

13+

Years in hospitality

10+

Active projects

Concepts launched

Countries

Concept Development· Market Analysis· Pre-opening Strategy· Operations Setup· Financial Modelling· Team Building· Brand Identity· Social Media & Marketing· Concept Development· Market Analysis· Pre-opening Strategy· Operations Setup· Financial Modelling· Team Building· Brand Identity· Social Media & Marketing·

About

Built from real ownership, not theory

Home Box Lab was founded by a restaurateur and hospitality entrepreneur with over 13 years of hands-on experience building and running restaurant businesses from the ground up.

Before moving into consulting, our founder operated several successful restaurant concepts in Kyiv, Ukraine — managing everything from construction and kitchen design to team recruitment and daily operations. After exiting the business in 2022, that operational depth was channelled into consulting, helping other founders and investors avoid the mistakes that only owners truly understand.

Today, Home Box Lab works with around ten active projects across concept creation, pre-opening management, and ongoing operational advisory — remotely and across markets.

2011

First restaurant opened — Kyiv, Ukraine. Full build-out from zero.

2014

Scaled to multiple concepts — city café, delivery kitchen, catering formats.

2019

Peak operations — 3 active locations, branded delivery, 40+ person team.

2022

Transitioned to consulting — bringing owner-level insight to clients worldwide.

Now

Operating remotely — advising hospitality projects across Europe and Asia.

Selected work

Projects we've shaped

Kyiv, Ukraine · 2021

Urban Bistro — Full Concept & Launch

Developed the full restaurant concept from scratch for a 120-seat urban bistro in central Kyiv — positioning, menu architecture, interior brief, and staff structure. Guided the client from empty space to opening day in 6 months.

Concept Menu Dev Pre-opening Team Build

Dubai, UAE · 2025–2026

Multi-location Group — Operations Advisory

Ongoing operational consulting for a 3-location restaurant group in Dubai. Monthly P&L analysis, food cost optimisation, service standards rollout, and expansion feasibility for a 4th location.

Operations Financial Control Expansion

Amsterdam, Netherlands · 2026

European Café — Pre-opening & Brand

Pre-opening consulting for a boutique café in Amsterdam's Jordaan district. Delivered operational concept, team structure, supplier list, and social media strategy. Supported soft opening and first-month optimisation.

Pre-opening Branding Social Media Marketing

What we do

Services built for owners

From the first napkin sketch of a concept to running numbers on unit three — the parts of a restaurant business that decide whether it survives its first year, handled by someone who's carried the same P&L himself.

Concept & Menu Development

Comfort-food and modern-cuisine concepts built around a kitchen that can actually run them — positioning, dish engineering, sourcing, and food cost from day one.

Format & Unit Economics

Right-sizing the box: 70–150 sqm formats, prep-kitchen and delivery hybrids, rent-vs-build decisions, and opening budgets that hold up under real numbers.

Takeaway & Delivery Operations

Packaging, routing, platform strategy and kitchen layouts built for delivery-first volume — without wrecking dine-in quality.

Multi-Unit & Chain Readiness

Turning one working restaurant into a repeatable playbook — SOPs, training systems, and the sequencing for unit two and three.

European Expansion

Adapting a concept that already works for a new European market — format, cost structure, sourcing and the regulatory reality of the country you're entering.

Ongoing Operating Advisory

A working sounding board once the doors are open — reading the numbers, fixing what's slow, and deciding what's next.

Contact

Let's talk about your concept

Whether it's a menu that needs work, a format that needs sizing, or your next unit in a new market — tell me a bit about it below and I'll get back to you personally.